Enable Accessibility

Book Review: Ten Types of Innovation

May 15, 2015

Need inspiration? Pick up Larry Keeley’s Ten Types of Innovation: The Discipline of Building Breakthroughs, which reveals more than three decades of innovation insight. 

Keeley’s exploration debunks myths and illuminates the underlying principles essential to fostering innovative behaviors—framing innovation as a discipline and offering ways to consider innovation beyond the functionality of products. Keeley says that innovation should be subjected to the same rigors as any other management science, and elevates the science behind effective innovation, comparing it to the Periodic Table of Elements as foundational.

In today’s business context, the term “innovation” is ever-present yet undefined. Keeley breaks down the complexity of the concept and transforms the ambiguous.

Keeley’s framework emerged from his integration of theory and practice, with more than 2,000 examples of innovation. Keeley describes innovation as a highly considered practice that is to be exercised as such. It is not enough to rely on yesterday’s ways of thinking. Innovation comes from a commitment to changing thought and behavior. The Ten Types of Innovation reveals the strategic and tactical path to successful implementation that works across industries using concise case studies.

Remarkably fluid and intelligible in its delivery, Keeley’s book is an authoritative guide offering proven methods of practice. The Ten Types of Innovation is indispensable at both an individual and collective level, regardless of field, to those dedicated to the pursuit of making a meaningful impact.

Keeley's Ten Types of Innovation:

> Profit Model—How you make money

> Network—How you connect with others to create value

> Structure—How you organize and align your talent and assets

> Process—How you use signature or superior methods to do your work

> Product Performance—How you develop distinguishing features and functionality

> Product System—How you create complementary products and services

> Service—How you support and amplify the value of your offerings

> Channel—How you deliver your offerings to customers and users

> Brand—How you represent your offerings and business

> Customer Engagement—How you foster compelling interactions


Read more about the Ten Types of Innovation at doblin.com/tentypes.