Size Up the Playing Field
Businesses can build a strategy based on the competition. Strategy is not a reaction, but a planned response and keen understanding of competitive pressures.
First, consider the sources of competition in your industry. Michael E. Porter, a Harvard Business School economist and researcher who focuses on strategy, pinpoints four key pressure points:
>Threat of new entrants
>Bargaining power of customers
>Threat of substitute products or services
>Bargaining power of suppliers
Within these areas, companies jockey for position among competitors, according to Porter. Therefore, a strategy is born when closely analyzing each source of competition. So, what determines bargaining power for suppliers? A solid understanding of each of these components helps build a strong strategy, recognize the biggest areas for growth or differentiation, and understand a company’s biggest strengths and weaknesses.
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