Defining Company Purpose

The Rallying Cry That Motivates Vision and Mission

What’s your purpose? It’s a question that’s becoming more prevalent in business circles. But articulating the compelling reason that your business exists isn’t always easy. Moreover, there’s some confusion about why it matters or how it differs from your vision and mission. 

In actuality, those three—purpose, vision and mission—can and should work together to guide your company’s leadership, inspire its employees, and drive strategic planning. Clarifying their meaning is an essential first step.

Paint the Picture

When we talk about vision, we’re talking about the long-range view of where your business is going. Aspirational rather than rooted in the day-to-day, think of it as the travel brochure that paints an enticing picture of your destination.

Establish Focus

Mission, on the other hand, defines the business your company is in. By bringing into focus what you do, how you do it, and for whom, it serves as a roadmap for how you’ll achieve the vision you’ve laid out.

Sound the Rallying Cry

With that foundation, your purpose serves as a declaration of the impact your company will have on the audiences it serves. Motivational in nature, it answers the question of, “Why care?”

Culture

Configure Workspace to Reinforce Company Culture

Find out how your business' workspace can reinforce your company's mission and values with employees while affecting how its perceived by key stakeholders.

Culture

Striking the Balance Between Approachability & Professionalism

Embracing human engagement and transparency may improve client and employee relationships. But how can you tell if that’s the right move for you? 

General Interest

Finding Purpose

Learn how to define your purpose statement for your own career and leadership style.