Innovation in Action: Prototyping and Beta Clients

Companies of all shapes and sizes continue to improve what's old while creating the new. But not all new ideas are viable. To ensure a new project is worth your company’s investment, you need to don your lab coat and step back into science class. Sterling National Bank explores how the processes of prototyping—determining a hypothesis, testing the product or service and measuring the results—can help you maintain an analytical and flexible approach to growth and innovation.