Small Businesses have to make hundreds of decisions every day. And, the quality of those decisions determines how successful they will be. Sticking to a process while making decisions takes discipline, and yes, it can take time – but it’s time well spent.
In their book, Decisive, authors Chip and Dan Heath provide a simple, yet effective model for decision-making (WRAP) along with plenty of real-life stories to illustrate the value of the process. In this White Pape, we provide tips about how applying the WRAP model of decision making can help small businesses.