Improve Your Business By Making Better Decisions

Small Businesses have to make hundreds of decisions every day. And, the quality of those decisions determines how successful they will be. Sticking to a process while making decisions takes discipline, and yes, it can take time – but it’s time well spent.

In their book, Decisive, authors Chip and Dan Heath provide a simple, yet effective model for decision-making (WRAP) along with plenty of real-life stories to illustrate the value of the process. In this White Pape, we provide tips about how applying the WRAP model of decision making can help small businesses.