Many are calling Google’s algorithm update last year “Mobilegeddon.” That’s because this change in practice downgrades non-mobile-friendly websites—significantly shuffling mobile search results in the process.
In the final three months of 2014 alone, there were nearly 18.5 billion searches on mobile devices. But many companies have been slow to keep up with this change in customer behavior, either due to the cost associated with optimizing website design or the personnel and network infrastructure needed to support the change in-house.
In order to stay relevant, companies need to prioritize the customer's web-surfing experience. Update company websites and member portals to be responsive across all devices. When mobile users search for the nearest grocery store or bank, they want results they can easily navigate and read. Optimizing your mobile site can help decrease the likelihood of lost web traffic, while helping you stay current with technology trends.