In order for a company’s culture to be considered beneficial, it needs to succeed at prioritizing the value of relationships between employees, across functions, and throughout various management levels—as well as inspiring creativity and achievement.
To get to that stage, employees need to embrace the culture and perform at high levels. Yet, in order for employees to believe in and live out the attributes that a company publicly stands for, leadership needs to embody the company’s stated culture first. Employees naturally look to their leaders for direction and modeling. Expect them to collectively study how management operates and follow their lead. Once they recognize an emphasis on culture at the highest levels, employees will then feel affirmed and encouraged to embody that culture.
Most companies were birthed from the creativity and character of an individual or team. Over time, their original work culture becomes the legacy that the company is charged with maintaining. Should they succeed at continuing to nurture and embody it, the company and its brand(s) are more likely to continue to thrive.
Proving Culture by What You Do
It will be readily apparent to alert stakeholders—from employees at all levels to trusted vendors and loyal customers—whether a company’s decisions and actions reflect the virtues set out in its culture statement.
How can leaders directly create a positive and productive work culture that lines up to the brand promise?
> Meet with employees from all levels through town hall meetings
> Speak clearly in ordinary terms
> Show compassion and interest in all roles
> Modernize incentive programs
> Invest in creative and inclusive off-site retreats to refresh a new three-year strategic plan
> Reward loyalty, innovation, and creative problem solving
> Invite helpful feedback and suggestions
> Supply the office with modern equipment that improves quality of life.
> Use office decor to convey the organization’s culture, or to reflect what makes the organization unique
> Paint the break rooms in trendy colors
> Publicly recognize employees who model the company culture in exceptional ways
Regardless of what you choose to do, constructive culture is more believable when it’s relevant to the outside world. Leaders who regularly evaluate their established company culture against shifts in society will score extra credibility points with all.
Talk with your relationship manager or contact Client Services about investing to build upon your growing culture. Sterling National Bank can help. Call 855.274.2800.