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From the CEO

April 6, 2017

In this issue of Connect, we’re tackling strategy—how to build one, and what to consider as you set yours into motion.

Why strategy? You can’t meet key business goals without critical knowledge, techniques that work, and a strong plan of action grounded in strategic insights. You also can’t be successful without a strong corporate vision for both your internal and external stakeholders. Everyone has to be on the same page when it comes to vision and goals before effective strategizing can begin. Which brings us to some exciting news. 

Sterling recently entered into a merger with Astoria Financial Corporation. Like the decisions your business faces every day, the decision to merge was the result of careful strategic planning.   

Growing and cultivating a high performing regional bank with a diversified business mix serving the needs of business owners and consumers in the greater New York City metropolitan area is not a simple task. Sometimes it requires bringing together two companies with extremely complementary strengths to provide exceptional solutions to our combined customer base. 

By strategically joining forces, Sterling and Astoria will create one of the leading banking enterprises in the NYC metropolitan area and will be well positioned to deliver performance and value for our customers, shareholders, employees, and communities.

We are excited to share more information about this merger and how it will benefit you in the future. In the meantime, we hope this issue of Connect will give you the strategic insights you need to achieve your vision in 2017.