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Crowdsourcing for Success

January 8, 2018

Pulling information or resources from a large number of people, or crowdsourcing, continues to play an important and versatile role in technological innovation. Here are three ways you can put crowdsourcing into practice.

> Crowdsource investors to launch your product idea. Instead of relying on two or three big investors, you can use crowdfunding sites like Kickstarter or Indiegogo to pitch your idea to the masses and get smaller donations from a larger number of people.

> Crowdsource consumer feedback to polish and perfect your business offerings. Actively seek feedback and make opportunities for consumers to tell you both what they like about your products and what additional products they wish you sold.

> Crowdsource innovation within your organization. Increasingly, companies are developing intranet platforms where employees can pitch ideas to upper management. The result is a steady stream of ideas to draw from.