An economic crisis, like the one created by COVID-19, can quickly disrupt business models, affect customer relationships, and redefine competition. Business leaders will need to re-examine what it means to be innovative in their sector. Fortunately, the crisis offers unique opportunities to embrace a new normal. Companies who plan to wait for the return to "business as usual" could be disappointed.
In this white paper we'll explore how customer needs and expectations have changed, and how your business can rise to the challenge.