Are Tide, Crest, and Clorox About to Become Waste-Free?

September 9, 2019

New York City is participating in a pilot program for a unique, zero-waste initiative. Loop, a new platform from a coalition of major consumer product companies, is hoping to reduce waste and dispose of disposable packaging. Your favorite brands of over 300 products—from ice cream to shampoo—will soon be available in reusable containers.

Instead of tossing your empty, stainless steel Häagen-Dazs container into the trash, you’ll toss it into your personal reuse bin. It will then be picked up and delivered to a sterilization and renewal facility so it can be refilled and sold to someone else. Each product’s reusable container has been designed to be used 100 or more times.

Companies like PepsiCo, Procter & Gamble, Nestlé, Unilever, and more are behind Loop and eager to reduce their impact on the plastic waste crisis.